Overview
Conversion rate optimisation is probably one of the biggest things website owners should be focusing on; and yet it is often one of the most neglected tasks that leave website owners wondering why their site doesn't perform.
Most people have heard about conversion rate optimisation, but they have never done it themselves or even tried to. It's not because they are lazy; it's because they don't know what to do.
What Exactly Is Conversion Optimization?
Conversion rate optimization is not some black magic; it's a scientific testing method that allows you to track various elements of your website to see what generates a greater response from your website visitors.
And by using some very basic techniques along with some simple tools, you can increase the conversions on your website, no matter what end result your website is focusing on.
If you want more sign ups to your email list, more sales of your product, more clicks on your AdSense ads, or more calls to your 800 number, conversion rate optimization will tell you exactly what changes you need to make to your website to make the most out of every visitor.
The Most Common Mistake
You are getting good enough traffic to your website, but your visitors are not turning into leads or sales.
So it has to be a traffic issue. If you could just get more visitors to your website, then you would obviously make more sales.
So you go out and spend a little more money driving traffic to your site; you may use pay per click, or maybe some banner ads, or whatever.
And while you see a boost in traffic (and sales as well), are you really making any extra profit?
Or is your profit gained from additional advertising getting eaten up by your extra advertising costs?
Rather than continue to throw extra traffic at your site, you should be working on trying to increase the conversion of the existing traffic you already have coming to your site
Small Changes Equals Big Results
Conversion rate optimization can make a major difference in your website's income. A simple tweak that results in even a 0.3% increase in your conversion rate equals 1 extra sale for every 330 visitors to your site.
While a 0.3% increase is nothing to write home about, it hasn't cost you anything to get that extra sale; after all, those 330 visitors were coming to your website in the first place.
Even small changes can result in big income differences on your website, but you have to learn what to do first.
If you actually take the time to learn, conversion rate optimisation can double, even triple your website income without spending a single dime on extra traffic.