Next Theme | Trade Marketing Guides | South West England
Your van isn’t just transport. It’s a billboard. A pitch deck. And sometimes, it’s your only impression on a customer. With over 75% of trade clients sourced locally, visibility and trust are everything.
No signage = missed opportunity
Poor signage = trust damage
Great signage = inbound leads while you're parked
Your van should speak before you do. Let it say: “Professional. Local. Trusted.”
Here’s what we look for when designing builder branding that actually drives results:
Don’t make people guess what you do. Large, legible text like:
“J. T. Building & Renovations” Building, Extensions, Roof Repairs – Since 2007
Use large font
Contrast colours (white on dark backgrounds works well)
Include phone number and email
Simple, scannable, and now familiar to most people. Make sure the link works.
Your van signage should follow this eye path:
Business name/logo
Primary trade offered
Contact
Reviews or awards (if space allows)
Use a Local Touch: “Based in Weston-super-Mare, trusted across North Somerset” builds familiarity fast.
Add a Catchphrase: “Solid builds. No cowboy jobs.” or “Your extension, done right.”
Incorporate Award Recognition: Include your SME Award badge or mention “Award-Winning Builder Branding by Next Theme.”
Let’s compare:
| Misses the Mark | Hits the Mark |
|---|---|
| “JTB” with no context or trade listed | “J. T. Building – Extensions, Renovations” |
| Small logo buried in corner | Centered logo, bold and clean |
| Dark colours with low contrast | White text on navy or charcoal background |
| No contact info at all | Phone & email clearly displayed |
Next Theme creates van signage packages for builders that:
Grab attention at the roadside
Build trust before the quote
Include brand visuals that match your site, logo & flyers
We’ve helped dozens of trades look legit and land more leads—now it’s your turn.
Ready to stop winging it? Get in touch for your Builder Branding Bundle → Signage, website, logo — all sorted.